NASA Engineering – South African Manufacturing

Our strategic focus was two-fold, first, present NASA Engineering SA’s proven superior quality as better value for money. We had to change the mindset of a niche market that leans towards buying cheap alternatives. Second, we had to reduce the reliance on a small handful of customers that accounted for the bulk of the sales revenue.

Copy writing to educate and inform your target market – S.J. Andrews supercapacitor article

Do you need to share complex subject matter with the market? Have you found yourself struggling to articulate the correct version of a market misconception? Do you need to show the market new concepts and ideas? Our team of copy writers focus on breaking down complex subject matter or new ideas into content for various target markets.
In this example, we were commissioned to write an article on a complex subject. There was a misunderstanding around battery storage types. We are not specialists in the subject, but our team are extremely good at taking complex content and breaking it down for the market. The final article was extremely well received by the client and the market. We debunked the “super capacitor battery” myth. We used language that specialist could appreciate, and the public could easily comprehend. How can we help you educate your market?

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